Sessions / Driver
Driver Fitting That Scores the Misses
Seventy-five minutes, one reference club, and a face map built from every swing rather than the best one. $135, credited against any build.
Your Best Drive Is Not the Number That Matters
Hit enough tee shots in an afternoon and one of them will make any driver ever built look spectacular. That shot proves nothing. What governs how a driver performs across a season is its behaviour on the swings where the ball misses the middle — and for most golfers that is the overwhelming majority of them.
So the session opens with the face marked. Each contact receives a coordinate, each coordinate receives a velocity, and once enough of them accumulate the shape of your pattern becomes legible. Candidate heads are then ranked on how much speed each preserves in the places you genuinely make contact.
Two heads separated by three miles an hour at dead centre routinely swap places once the outer corner enters the accounting. It stopped surprising us somewhere in the second year.
- Bay time75 minutes
- Fee$135
- Candidate heads3–4
- Shafts screened4–6
- Recorded swings~70
- Length & lie workIncluded
- Session sheetPrinted
Four Things, In This Order
Length before head. Head before shaft. Shaft before loft. Reversing that sequence is why so many driver fittings end with an expensive club that behaves like the old one.
Length
Nothing relocates a strike pattern like club length. Five-eighths of an inch removed from a driver narrows side-to-side scatter and drags the pattern inward. The whole intervention is a saw cut and a few grams in the tip, and it happens before any new head appears.
Head
Candidates are scored on holdover across your pattern, not on the peak. Weight position and face curvature matter far more here than the model year printed on the crown.
Shaft
By the time the pattern has stopped moving, the shaft's role is preservation rather than repair. Weight and bend profile are screened in alternating blocks so the order of testing does not quietly cast the deciding vote.
Loft & Setting
Last, because loft interacts with everything upstream. The adjustable hosel setting goes on the sheet so you can restore it if somebody in a shop ever changes it.
Do This on the Range Before You Book
Stick impact tape across your driver face and hit twenty balls, then read the marks. Ten minutes of that will point you toward the right kind of head more reliably than any amount of reading, and the tape costs a couple of dollars.
Marks sitting below the middle and drifting outward generally mean the club is longer than you can govern, or that your stance has crept away from the ball. Marks bunched near the hosel tend to accompany a left-to-right flight and usually indicate lie angle or shaft rather than the head itself. Marks smeared vertically with no sideways bias are a delivery matter, and no head on the market resolves that one.
Peel the tape and bring it in. It buys back the first quarter hour of the appointment.
- Centre100%
- High, half inch97–99%
- Toe, half inch94–97%
- Heel, half inch93–96%
- Low, half inch88–93%
Ranges across the heads currently on our rack. The low strike is the expensive one on almost every driver built, which is why so much mass sits down there.
Three Ways a Driver Session Ends
You keep the head and change the build. This is the most frequent result by a comfortable margin. Shorter, sometimes flatter, occasionally a different shaft, and the club you already owned starts finding the middle.
You change the head. Usually because your pattern lives in a zone the current head handles badly, and something on the rack handles it noticeably better. We will show you the holdover numbers side by side rather than asking you to trust a summary.
Nothing changes. Roughly one driver session in six. Your driver is right, your pattern is tight, and the money is better spent on the wedges. That goes on the sheet too.
Seventy-Five Minutes, One Club, Real Numbers
Bring the driver you play now. It is the reference, and about half the time it is also the answer.